Dettaglio posizione

  • Sede di lavoro: Lombardia: Milano
  • Data: 21 Marzo 2018
  • Settore: Consulenza alle imprese; Arte Cultura; Ambientale / Energetico
  • Funzione: Varie; Mktg / PR / Comunicazione; IT / TLC / Internet / Application software
  • Contratti:
  • Azienda: Mediamatch

Digital Traffic Specialist

The Digital Traffic Specialist reports to the eCommerce Manager and provides support to the Marketing Team. Responsible for driving qualified traffic to the eCommerce, improving Conversion Rate and impacting sales Enhance existing digital marketing approach, working closely to our Digital Marketing Agencies and Group Specialists to improve campaign results RESPONSABILITIES: To drive qualified traffic and to impact on eCommerce sales, improving MOBILE conversion rate and monitoring the APP To manage Price Comparison Platform To advice emerging opportunities (video, mobile) and new trends in digital And more importantly, to execute campaigns on all main digital channels to generate business: Paid Search: Creates compelling ad copy, creatives and landing pages (with the graphics team) to drive traffic and increase website conversions Analyses reports, makes recommendations, fix poorly performing areas and clearly communicates conclusions to the rest of the digital team. Affiliation: Works closely with Affiliation agency and manage the platform for all activities. Exploit publishers portfolio by developing “Affiliation” section on the eCommerce Focus on all channels: retargeting, vouchers and cashback, booster, price comparison, emailing and blog & content website SEO: Follow SEO recommendations and work on improving site structure, engaging content keyword search, to analyse results and change strategy when needed Social Media: Support the execution of Paid social media campaigns, including Facebook advertising. Maggiori dettagli nella sezione riservata agli utenti Premium.



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Tag Cloud

Digital Traffic Specialist
Lombardia
Ambientale / Energetico
Milano
Consulenza alle imprese
Varie
Mediamatch
Arte Cultura
IT / TLC / Internet / Application software
Mktg / PR / Comunicazione
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