Dettaglio posizione

  • Sede di lavoro: Lombardia: Milano
  • Data: 06 Marzo 2018
  • Settore: Consulenza alle imprese; Arte Cultura; Ambientale / Energetico
  • Funzione: Varie; Mktg / PR / Comunicazione; IT / TLC / Internet / Application software
  • Contratti:
  • Azienda: Mediamatch

E-Commerce Traffic Specialist

We are looking for our passionate e-commerce traffic specialist! Reporting to the Ecom Manager the eCommerce Traffic Specialist will be responsible for ongoing optimization of online e-commerce marketing initiatives He/she will be the online marketing expert for the market, performing online marketing execution excellence across SEM, SEO, display, affiliates and social. This role closely partners with other key functions within the local team such as the brand marketing team, eCommerce Content, as well as regional EMEA Traffic Manager to align. Area Of Responsibilities/Key Tasks ONLINE TRAFFIC DRIVING AND OPTIMIZATION Enhance and optimise all traffic driving activities for the ecom channel , by focusing on t raffic acquisition through paid media (SEO,PPC, RETARGETING) (KPI: Cost of acquisition per channel) Monitor and optimize performance channels in order to constantly improve the ROI (KPI: conversion by channel) Be the direct point of contact of the media agency in order to give guidance and define the most effective media plans. Build customer loyalty & drive repeat visits (contribute to define CRM activities together with ecom and band team) Collaborate with EMEA Traffic Manager on a marketing attribution model, to understand the role of each channel and optimise the consumer journey Perform A/B tests to ensure the best performance/drive revenue and ROI and lead review of performance analysis Manage on-site search (aim is to get 20% of sale from this feature), conduct search word analysis and optimize in SFCC business manager. Deadline: 31 MAR 2018 Maggiori dettagli nella sezione riservata agli utenti Premium.



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Tag Cloud

IT / TLC / Internet / Application software
Milano
Arte Cultura
Mktg / PR / Comunicazione
Mediamatch
Varie
Lombardia
Consulenza alle imprese
E-Commerce Traffic Specialist
Ambientale / Energetico
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