Dettaglio posizione

  • Sede di lavoro: Lombardia: Milano
  • Data: 23 Marzo 2018
  • Settore: Consulenza alle imprese; Arte Cultura; Ambientale / Energetico
  • Funzione: Varie; Mktg / PR / Comunicazione; IT / TLC / Internet / Application software
  • Contratti:
  • Azienda: Mediamatch

Senior Content Marketer

In a world where traditional advertising is becoming less relevant Content Marketers are quickly becoming a vital part of the marketing teams. We are looking for a Senior Content Marketer, a core role within the Global Branding Team. The primary goal is to coordinate a global content program that aims to engage existing clients and prospects. You'll find new ways to bring our story to the market, distributing internally and externally developed content. You achieve all these goals in close collaboration with the local marketing, communication and distribution teams. You will have to be a seasoned expert in all aspects related to content marketing, segmentation, channel optimization, brand consistency, measurement and analytics. Most importantly this role requires a publisher mindset: create the content that our audience is looking for and optimize the path to lead generation and conversion. You will have to identify and share best practices of digital and social media channels, which content approaches work on each and why. You will have to be constantly up to date about the latest technological developments that impact Content marketing performance. Your primary responsibility will be to drive positive ‘buzz' around the brand. You need to be passionate about bringing insurance closer to the hearts and minds of consumers, finding new ways to engage them, with relevant content that is all about important aspects of their lives. You'll make data-driven decisions, using customer behavior insights and behavior patterns as the starting point. Maggiori dettagli nella sezione riservata agli utenti Premium.



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Tag Cloud

Mktg / PR / Comunicazione
Milano
Senior Content Marketer
Consulenza alle imprese
Lombardia
IT / TLC / Internet / Application software
Arte Cultura
Mediamatch
Ambientale / Energetico
Varie
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