Dettaglio posizione

  • Sede di lavoro: Lazio: Roma
  • Data: 24 Marzo 2018
  • Settore: Consulenza alle imprese; Arte Cultura; Ambientale / Energetico
  • Funzione: Varie; Mktg / PR / Comunicazione; IT / TLC / Internet / Application software
  • Contratti:
  • Azienda: Mediamatch

Senior Digital Media Marketing Officer

To significantly grow the digital fundraising income and to develop digital marketing activities. More specifically: • To support the development of new digital marketing channels to improve the performance of consolidated ones, also in terms of acquisition funnel. • To support the promotion of fundraising products through digital channels, internet tools and online activities in general. • To support online marketing activities in terms campaigning. • To ensure the improvement of digital skills and delivery capabilities across the organisation, looking at key stakeholders needs and actions in terms of marketing objectives. • To support lead generation projects and cultivation campaigns. RESPONSIBILITIES · To support or manage push and pull digital marketing campaigns, including SEM, programmatic buying, email marketing, social media marketing and other online advertising to acquire leads and donors. · To support email marketing strategy for conversion, cultivation and retention of supporters including email execution (concept, subject, message, content and design), email list management, campaign reporting as well as training the staff outside Digital Unit. · To proactively support the multi-channel and online/offline strategy in order to leverage on different channels roles and audiences and to create positive integration in terms of acquisition funnel · To manage and develop digital fundrasing activities during emergencies (ex. earthquakes, floods, etc...) · To manage the development of digital partnership in order to find new fundraising channels and opportunities · To ensure the correct setup and configuration of campaigns tracking and ad-serving platforms · To identify and test new donation channels or projects in order to find new ways and channels to increase the fundraising income. · To evaluate all actions implemented, analyzing results and finalizing reports making recommendations for program refinement based on various tools, reports available and lessons learnt. · To work closely with Digital PM in order to collaborate on web conversion improvement strategy and activities to increase landing pages conversion rates · To brief and manage external agencies and suppliers. Maggiori dettagli nella sezione riservata agli utenti Premium.

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Arte Cultura
Senior Digital Media Marketing Officer
Ambientale / Energetico
Mktg / PR / Comunicazione
IT / TLC / Internet / Application software
Consulenza alle imprese
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